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Panera Bread founder and CEO Ron Shaich threw down the gauntlet against counterparts at McDonald’s, Burger King, and Wendy’s on Wednesday, challenging them to eat off their chains’ kids menus for one week or re-evaluate what they are serving to children.

The chain’s agency partners are supporting the campaign, including Sloane & Company for business PR and Weber Shandwick for consumer communications. Anomaly is the company’s creative agency.

 

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