Should brands be on TikTok or X? Ask Gen Z

Should brands be on TikTok or X? Ask Gen Z

Younger employees must use their digital native instincts to help clients navigate the tumultuous world of social media, says Sloane & Company’s Jake Cohen. Just a few years ago, social media was a matter of course for any client. I saw few reasons not to engage...
Managing Crises Like World Cup Goalkeepers

Managing Crises Like World Cup Goalkeepers

Every two years, the world collectively stops what it’s doing to watch some of the best athletes represent their country in the Women’s and Men’s World Cup soccer tournaments. As a former—and impressively average—college soccer player, I love witnessing this sport’s...
Out of Crisis Comes Opportunity

Out of Crisis Comes Opportunity

As we turn the page on 2020 and open a fresh chapter in 2021 with President Biden, a new Administration and a new Congress, it’s important that companies take a close look at what has worked—and not worked—when it comes to the crises and issues of the past year. And...