Healthcare: Distinguishing an Emerging Digital Healthcare Player Amidst the [2021] IPO Surge
In one of the most competitive IPO seasons in years, building a standout narrative was essential for driving investor engagement and media buzz.
By the Numbers
What was the challenge?
Amid a wave of healthcare IPOs, Sloane was engaged to lead IPO communications to ensure a digital-focused healthcare company stood out in a crowded marketplace.
What was the approach?
We focused on increasing brand visibility and investor engagement through a national media campaign and integrated investor relations.
Working closely with senior management, we crafted a compelling corporate narrative aligned with the company’s strategic vision. New messaging and targeted content—spanning press releases, blogs, and insightful C-suite bylines—helped to articulate the company’s unique value proposition and future vision. Rigorous peer KPI analysis underscored investor communications and informed S-1 drafting, ensuring differentiation amidst a sea of new digital health entrants.
To prepare the leadership team for a high-impact public debut, Sloane implemented robust media training and briefing sessions, empowering executives to confidently engage with national press and industry influencers. We orchestrated dedicated executive media days in NYC and Boston, and strategically secured interviews and panelist opportunities at premier healthcare conferences.
What was the result?
This proactive media strategy yielded a broad slate of top-tier media and broadcast activations for the CEO and senior leaders, generating positive buzz and elevating the company’s public profile ahead of its anticipated IPO.
