Strategic Communications at the Intersection of Valuation and Reputation

WHY SLOANE & COMPANY?

Sloane & Company is an industry-leading strategic communications firm. We are known for our intelligence, intensity, creativity and focus on getting results. Whether the situation calls for developing and delivering the right messages to the audiences that matter or advising on high-stakes deals or crises, our goal is the same — to drive winning outcomes for our clients.

WHAT WE DO

WHAT SETS SLOANE APART?

EXPERIENCE AND EXECUTION

We know how to use our understanding of the media, capital markets and global political and social issues to enhance communications strategy and execution. We are skilled at crafting programs that resonate in the current news cycle, establish expertise and shape the conversation on key issues.

THE SLOANE BOUTIQUE MODEL

We provide large-agency expertise in a focused environment. Senior management partner with clients on accounts from strategic counsel to tactical execution.

WE KNOW THE MEDIA

We have solid, long-standing ties to key reporters, anchors, producers and editors at the top national and business media outlets across the board, and we understand how to capitalize on online and social media opportunities to advance the dialogue further. That said, we know that relationships and access represent only a piece of the media relations puzzle. We see our role here as growing our clients’ media landscape/opportunity every day through discovery and creativity. For example, we like to say there are ten ways to get in the Wall Street Journal, and often times the least obvious offer the greatest return.

WE KNOW THE CAPITAL MARKETS

We have strong relationships with investors and analysts across industries, and understand how they make research and investment decisions. We capitalize on this knowledge to help our clients target and approach these critical audiences.

DIVERSE SECTOR EXPERIENCE

We work with clients across industry sectors including: hospitality, financial services, energy, infrastructure, healthcare, technology, media, entertainment and telecommunications, among others.

WE KNOW SOCIAL MEDIA, DIGITAL & INTEGRATED COMMUNICATIONS

We believe that digital communications and social media need to be part of a fully integrated communications plan so that digital strategies work as a mechanism to amplify our clients’ overall communications goals. We utilize a data-driven approach to guide our digital strategies and optimize digital communications efforts to ensure we’re reaching the right audiences with the right messages and driving value for our clients.

WE UNDERSTAND ESG AND ITS IMPACT

We offer a wide range of services to build and grow a comprehensive ESG communications program designed to help out clients effectively and constructively engage with shareholders, optimize content to improve ESG scores and demonstrate that ESG is fully integrated as part of the overall business strategy.

WE ARE NIMBLE & AGILE

Our commitment to a firm-wide philosophy means we’re all moving the same way – fully aligned towards doing great work for our clients at whatever pace best suits.  We have no tolerance for smoke and mirrors, useless jargon or time wasting.

WHAT WE THINK

Bridging the Diversity Gap: The Pivotal Role of Pipeline Programs

As the graduation season approaches, the job search is in full swing. Companies are actively recruiting, aiming to construct a workforce that reflects the diversity of our nation. Yet many review their pool of graduate candidates and realize that their pipeline lacks...

So, You’re Testifying on Capitol Hill

Something bad has happened: The organization you’re tasked with leading and defending has found itself in the crosshairs of Capitol Hill. Removing, for a moment, what’s occurred that has brought you to this crossroads, it’s important to look at the facts: You have...

Should brands be on TikTok or X? Ask Gen Z

Younger employees must use their digital native instincts to help clients navigate the tumultuous world of social media, says Sloane & Company’s Jake Cohen. Just a few years ago, social media was a matter of course for any client. I saw few reasons not to engage...

Sloane President, John Hartz, Speaks at Alma Mater, College of the Holy Cross

Sloane President, John Hartz, sits down with Juliana Pompilus from his Alma Mater, the College of the Holy Cross, for the latest episode of the Industry Insights Podcast to share insights on his role, current trends within the industry, and tips for students on how to...

Humbling and Hopeful Reflections on Silicon Valley Bank

The collapse of Silicon Valley Bank was equal parts shocking, difficult and sobering for anyone impacted by the health of the American financial system. Which is to say, everyone. Some public relations pros will offer analyses of what may have gone wrong and what can...

Managing Crises Like World Cup Goalkeepers

Every two years, the world collectively stops what it’s doing to watch some of the best athletes represent their country in the Women’s and Men’s World Cup soccer tournaments. As a former—and impressively average—college soccer player, I love witnessing this sport’s...

Out of Crisis Comes Opportunity

As we turn the page on 2020 and open a fresh chapter in 2021 with President Biden, a new Administration and a new Congress, it’s important that companies take a close look at what has worked—and not worked—when it comes to the crises and issues of the past year. And...

#HEALTHYATHOME: Working From Home When It Matters Most

We’re about two months into the mass remote work grand experiment. Due to social distancing and the need to “flatten the curve”, many of us find ourselves spending more time indoors and physically engaging with fewer people than we ever have. While there is hope on...

Fast Company Publishes Piece by Sloane Co-CEO Darren Brandt

Sloane & Company Co-CEO Darren Brandt discusses how leading and working during the coronavirus pandemic underscores the importance of strong communications skills. In a piece published by Fast Company, Darren explains that “COVID-19 is unlike anything we’ve...

EARNINGS IN THE TIME OF COVID-19

The COVID-19 pandemic and ensuing economic impact have created intense volatility in the financial markets and turned what was a strong bull market into a potential recession. In these fast moving and uncertain times, publicly traded companies now face the daunting...

OFFICE LOCATIONS

NEW YORK

One World Trade Center
285 Fulton Street
63rd Floor
New York, NY 10007
info@sloanepr.com

BOSTON

857-598-4779
boston@sloanepr.com

SAN FRANCISCO

415-663-4060
sf@sloanepr.com

SOUTH FLORIDA

miami@sloanepr.com

Contact Us

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Email

Info@SloanePR.com