What We Do

Founded in 1998, Sloane & Company is an industry-leading strategic communications firm. We are known for our intelligence, creativity and focus on getting results. Sloane operates as an independent subsidiary of leading public affairs firm SKDK.

 

WHY WE’RE DIFFERENT: We have served as trusted advisors on hundreds of high-stakes matters for some of the most prominent companies, organizations and leaders in the business world. Unlike other firms, the senior members of the team are deeply involved in the account and serve as your strategic partners every day. We reject a one-size-fits-all approach, and tailor communications strategies that resonate across audiences.

 

 

WHO WE WORK WITH: We work with companies of all sizes, from some of the most prominent and recognizable Fortune 10 companies to small-cap firms and start-ups. Our communications experts have deep knowledge across industries and sectors and are adept at learning all aspects of a client’s business.

Corporate Communications

Our focus is on supporting our clients’ corporate and business strategies while enhancing and protecting their reputations.  We achieve this by understanding the challenges and opportunities facing our clients and then developing and executing multi-faceted media relations, thought leadership and corporate positioning programs that reach the right audiences to deliver results.  Sloane & Company has deep relationships and hard-won credibility with all levels of the media, and our team takes pride in consistently generating creative new ideas around content and tactics to deliver success for our clients. 

Our communications programs include:

      • Executive positioning and thought leadership
      • Contributed content such as by-lined articles / op-eds, LTEs
      • Editorial board briefings
      • Serving as on the record spokespeople
      • Executive speech drafting
      • Employee communications
      • Media & presentation training
      • Conference and speaking engagements
      • Real-time media tracking and analysis

MEDIA RELATIONS

We are media relations experts. We have solid, long-standing ties to key reporters, anchors, producers and editors at the top national and business media outlets across the board and we understand how to capitalize on online and social media opportunities to advance the dialogue further.

Relationships and access represent only a piece of the media relations puzzle. We grow our clients’ media landscape and create opportunities every day through discovery and creativity. For example, we like to say there are ten ways to get in the Wall Street Journal and often times the least obvious can offer the greatest return.

SHAREHOLDER ACTIVISM & CORPORATE GOVERNANCE

We have advised boards, C-suite executives and investors on hundreds of shareholder activism situations. Pound for pound, no other communications firm has worked on as many of these matters in recent years. We know what it takes to win and differentiate ourselves by rejecting a “one size fits all” playbook – instead delivering constantly evolving communications strategies built on experience in the trenches. 

Our services include:

      • Strategic counsel
      • Media relations and investor relations
      • Messaging and materials development 
      • Proxy advisory presentations and preparation
      • Digital support – creating campaign websites, digital advertising, SEO, etc.
      • Internal, customer and partner communications  
      • Corporate governance advisory

M&A AND TRANSACTIONS

High stakes transactions require a communications partner who is sophisticated, battle-tested and able to activate immediately. At Sloane, these attributes are core to our DNA. We advise clients on all types of M&A, including friendly mergers, hostile offers, and equity and debt transactions, as well as SPAC transactions and IPOs. Our team is highly adept at supporting every element of the deal, from communicating transaction value and rationale at launch to managing the integration and regulatory approval process through close – taking into account audiences from Wall Street to Main Street.

Our services include:

      • Strategic counsel
      • Media relations and investor relations
      • Messaging and materials development 
      • Digital support – creating deal websites, digital advertising, SEO, etc.
      • Internal, customer and partner communications  
      • Public affairs and regulatory communications

SPECIAL SITUATIONS & CRISIS COMMUNICATIONS

We advise companies and organizations on issues spanning crisis, litigation, restructuring and C-suite transitions, among other matters. These situations require a nuanced understanding of the unique position and needs of your business and a communications strategy that reassures all key audiences (from employees, to investors, to customers / partners as well as regulators). We work closely with your full advisor team to ensure that your communications seamlessly support and complement your legal, financial and business aims.

Our services include:

      • Strategic counsel
      • Media relations and investor relations
      • Messaging and materials development 
      • Digital support – creating deal websites, digital advertising, SEO, etc.
      • Internal, customer and partner communications  
      • Polling and sentiment assessment
      • Public affairs and regulatory communications

INVESTOR RELATIONS

At Sloane & Company, we believe every publicly traded company has a compelling story and an audience who will listen. Our Investor Relations practice specializes in helping clients clearly and effectively communicate to Wall Street. We advocate for strong company-investor relationships, realistic statements of investor-related goals, and strictly controlled disclosure.  From the pre-IPO stage through the public offering and into the secondary market, Sloane & Company offers full-service investor relations counseling and execution, including:

      • Market research / perception audits
      • Shareholder communications / outreach
      • External communication drafting, editing and dissemination
      • Investment community targeting / marketing / feedback
      • Access to a strong network of Wall Street influencers
      • Analyst/shareholder presentations development and training
      • Financial metric and content analysis
      • Market intelligence
      • IR focused social media campaigns
      • Counsel on short-sale campaigns
      • Private company programs 

SOCIAL MEDIA, DIGITAL STRATEGY,

DESIGN & ANALYTICS

Digital communications continues to take on new importance in a socially distant world. Brands need to prioritize digital communications tools as they navigate new ways of working.

We believe that digital communications and social media need to be part of a fully integrated communications plan so that digital strategies work as a mechanism to amplify our clients’ overall communications goals. We utilize a creative, data-driven approach to guide our digital strategies and optimize digital communications efforts to ensure we’re reaching the right audiences with the right messages and driving value for our clients. For more information on Sloane’s Digital, Creative and Analytics practice, email us a Digital@SloanePR.com.

Our Digital Services include:

      • Digital listening & audits
      • Audience analysis & persona development
      • Graphic design
      • Web design
      • Creative & branding strategies
      • Social media strategy & implementation
      • Data analytics, monitoring & reporting
      • Integrated digital strategies
      • Social media advertising
      • Search engine optimization (SEO)
      • Search engine marketing (SEM)

ENVIRONMENTAL, SOCIAL & GOVERNANCE

Companies that identify and manage long-term risks associated with ESG are better equipped to succeed in highly competitive markets. Integrating sustainability aspects can result in better strategies and organizational strengths, making the organization more attractive to investors and key stakeholders.

We offer a wide range of services to build and grow a comprehensive ESG communications program designed to help our clients effectively and constructively engage with shareholders, optimize content to improve ESG scores and demonstrate that ESG is fully integrated as part of the overall business strategy.

On our ongoing ESG webinar series — “Mind Your ESG” — we investigate the growing role of ESG in companies’ communications, shareholder engagement, and proxy solicitation strategies.

Our ESG Services include:

      • Benchmark audit and analysis
      • Materiality assessment
      • Roadmap and recommendations
      • Investor and key stakeholder targeting, messaging, and engagement
      • Board presentations and briefings
      • Sustainability report strategy and development
      • Website development and optimization

WHAT WE THINK

Headshot of Lisa Gordon-Miller

Bridging the Diversity Gap: The Pivotal Role of Pipeline Programs

As the graduation season approaches, the job search is in full swing. Companies are actively recruiting, aiming to construct a workforce that reflects the diversity of our nation. Yet many review their pool of graduate candidates and realize that their pipeline lacks...

So, You’re Testifying on Capitol Hill

Something bad has happened: The organization you’re tasked with leading and defending has found itself in the crosshairs of Capitol Hill. Removing, for a moment, what’s occurred that has brought you to this crossroads, it’s important to look at the facts: You have...
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Should brands be on TikTok or X? Ask Gen Z

Younger employees must use their digital native instincts to help clients navigate the tumultuous world of social media, says Sloane & Company’s Jake Cohen. Just a few years ago, social media was a matter of course for any client. I saw few reasons not to engage...
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Sloane President, John Hartz, Speaks at Alma Mater, College of the Holy Cross

Sloane President, John Hartz, sits down with Juliana Pompilus from his Alma Mater, the College of the Holy Cross, for the latest episode of the Industry Insights Podcast to share insights on his role, current trends within the industry, and tips for students on how to...

Humbling and Hopeful Reflections on Silicon Valley Bank

The collapse of Silicon Valley Bank was equal parts shocking, difficult and sobering for anyone impacted by the health of the American financial system. Which is to say, everyone. Some public relations pros will offer analyses of what may have gone wrong and what can...

Managing Crises Like World Cup Goalkeepers

Every two years, the world collectively stops what it’s doing to watch some of the best athletes represent their country in the Women’s and Men’s World Cup soccer tournaments. As a former—and impressively average—college soccer player, I love witnessing this sport’s...

Out of Crisis Comes Opportunity

As we turn the page on 2020 and open a fresh chapter in 2021 with President Biden, a new Administration and a new Congress, it’s important that companies take a close look at what has worked—and not worked—when it comes to the crises and issues of the past year. And...

#HEALTHYATHOME: Working From Home When It Matters Most

We’re about two months into the mass remote work grand experiment. Due to social distancing and the need to “flatten the curve”, many of us find ourselves spending more time indoors and physically engaging with fewer people than we ever have. While there is hope on...

Fast Company Publishes Piece by Sloane Co-CEO Darren Brandt

Sloane & Company Co-CEO Darren Brandt discusses how leading and working during the coronavirus pandemic underscores the importance of strong communications skills. In a piece published by Fast Company, Darren explains that “COVID-19 is unlike anything we’ve...

EARNINGS IN THE TIME OF COVID-19

The COVID-19 pandemic and ensuing economic impact have created intense volatility in the financial markets and turned what was a strong bull market into a potential recession. In these fast moving and uncertain times, publicly traded companies now face the daunting...

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Info@SloanePR.com