What We Do

Founded in 1998, Sloane & Company is an industry-leading strategic communications firm. We are known for our intelligence, creativity and focus on getting results. Sloane operates as an independent subsidiary of leading public affairs firm SKDK.

 

WHY WE’RE DIFFERENT: We have served as trusted advisors on hundreds of high-stakes matters for some of the most prominent companies, organizations and leaders in the business world. Unlike other firms, the senior members of the team are deeply involved in the account and serve as your strategic partners every day. We reject a one-size-fits-all approach, and tailor communications strategies that resonate across audiences.

 

 

WHO WE WORK WITH: We work with companies of all sizes, from some of the most prominent and recognizable Fortune 10 companies to small-cap firms and start-ups. Our communications experts have deep knowledge across industries and sectors and are adept at learning all aspects of a client’s business.

Corporate Communications

Our focus is on supporting our clients’ corporate and business strategies while enhancing and protecting their reputations.  We achieve this by understanding the challenges and opportunities facing our clients and then developing and executing multi-faceted media relations, thought leadership and corporate positioning programs that reach the right audiences to deliver results.  Sloane & Company has deep relationships and hard-won credibility with all levels of the media, and our team takes pride in consistently generating creative new ideas around content and tactics to deliver success for our clients. 

Our communications programs include:

      • Executive positioning and thought leadership
      • Contributed content such as by-lined articles / op-eds, LTEs
      • Editorial board briefings
      • Serving as on the record spokespeople
      • Executive speech drafting
      • Employee communications
      • Media & presentation training
      • Conference and speaking engagements
      • Real-time media tracking and analysis

MEDIA RELATIONS

We are media relations experts. We have solid, long-standing ties to key reporters, anchors, producers and editors at the top national and business media outlets across the board and we understand how to capitalize on online and social media opportunities to advance the dialogue further.

Relationships and access represent only a piece of the media relations puzzle. We grow our clients’ media landscape and create opportunities every day through discovery and creativity. For example, we like to say there are ten ways to get in the Wall Street Journal and often times the least obvious can offer the greatest return.

SHAREHOLDER ACTIVISM & CORPORATE GOVERNANCE

We have advised boards, C-suite executives and investors on hundreds of shareholder activism situations. Pound for pound, no other communications firm has worked on as many of these matters in recent years. We know what it takes to win and differentiate ourselves by rejecting a “one size fits all” playbook – instead delivering constantly evolving communications strategies built on experience in the trenches. 

Our services include:

      • Strategic counsel
      • Media relations and investor relations
      • Messaging and materials development 
      • Proxy advisory presentations and preparation
      • Digital support – creating campaign websites, digital advertising, SEO, etc.
      • Internal, customer and partner communications  
      • Corporate governance advisory

M&A AND TRANSACTIONS

High stakes transactions require a communications partner who is sophisticated, battle-tested and able to activate immediately. At Sloane, these attributes are core to our DNA. We advise clients on all types of M&A, including friendly mergers, hostile offers, and equity and debt transactions, as well as SPAC transactions and IPOs. Our team is highly adept at supporting every element of the deal, from communicating transaction value and rationale at launch to managing the integration and regulatory approval process through close – taking into account audiences from Wall Street to Main Street.

Our services include:

      • Strategic counsel
      • Media relations and investor relations
      • Messaging and materials development 
      • Digital support – creating deal websites, digital advertising, SEO, etc.
      • Internal, customer and partner communications  
      • Public affairs and regulatory communications

SPECIAL SITUATIONS & CRISIS COMMUNICATIONS

We advise companies and organizations on issues spanning crisis, litigation, restructuring and C-suite transitions, among other matters. These situations require a nuanced understanding of the unique position and needs of your business and a communications strategy that reassures all key audiences (from employees, to investors, to customers / partners as well as regulators). We work closely with your full advisor team to ensure that your communications seamlessly support and complement your legal, financial and business aims.

Our services include:

      • Strategic counsel
      • Media relations and investor relations
      • Messaging and materials development 
      • Digital support – creating deal websites, digital advertising, SEO, etc.
      • Internal, customer and partner communications  
      • Polling and sentiment assessment
      • Public affairs and regulatory communications

INVESTOR RELATIONS

At Sloane & Company, we believe every publicly traded company has a compelling story and an audience who will listen. Our Investor Relations practice specializes in helping clients clearly and effectively communicate to Wall Street. We advocate for strong company-investor relationships, realistic statements of investor-related goals, and strictly controlled disclosure.  From the pre-IPO stage through the public offering and into the secondary market, Sloane & Company offers full-service investor relations counseling and execution, including:

      • Market research / perception audits
      • Shareholder communications / outreach
      • External communication drafting, editing and dissemination
      • Investment community targeting / marketing / feedback
      • Access to a strong network of Wall Street influencers
      • Analyst/shareholder presentations development and training
      • Financial metric and content analysis
      • Market intelligence
      • IR focused social media campaigns
      • Counsel on short-sale campaigns
      • Private company programs 

SOCIAL MEDIA, DIGITAL STRATEGY,

DESIGN & ANALYTICS

Digital communications continues to take on new importance in a socially distant world. Brands need to prioritize digital communications tools as they navigate new ways of working.

We believe that digital communications and social media need to be part of a fully integrated communications plan so that digital strategies work as a mechanism to amplify our clients’ overall communications goals. We utilize a creative, data-driven approach to guide our digital strategies and optimize digital communications efforts to ensure we’re reaching the right audiences with the right messages and driving value for our clients. For more information on Sloane’s Digital, Creative and Analytics practice, email us a Digital@SloanePR.com.

Our Digital Services include:

      • Digital listening & audits
      • Audience analysis & persona development
      • Graphic design
      • Web design
      • Creative & branding strategies
      • Social media strategy & implementation
      • Data analytics, monitoring & reporting
      • Integrated digital strategies
      • Social media advertising
      • Search engine optimization (SEO)
      • Search engine marketing (SEM)

ENVIRONMENTAL, SOCIAL & GOVERNANCE

Companies that identify and manage long-term risks associated with ESG are better equipped to succeed in highly competitive markets. Integrating sustainability aspects can result in better strategies and organizational strengths, making the organization more attractive to investors and key stakeholders.

We offer a wide range of services to build and grow a comprehensive ESG communications program designed to help our clients effectively and constructively engage with shareholders, optimize content to improve ESG scores and demonstrate that ESG is fully integrated as part of the overall business strategy.

Our ESG Services include:

      • Benchmark audit and analysis
      • Materiality assessment
      • Roadmap and recommendations
      • Investor and key stakeholder targeting, messaging, and engagement
      • Board presentations and briefings
      • Sustainability report strategy and development
      • Website development and optimization

We offer the full spectrum of paid media and advertising services. We view paid media as part of the holistic campaign strategy when addressing corporate needs, allowing us to reach audiences where they are. We offer paid media support for all corporate needs including reputation management, crisis communications, shareholder activism, mergers & acquisitions, and marketing.

Our Paid Media Services include:

      • Campaign Strategy & Management

      • Message Development

      • Audience Targeting

      • Media Buying

      • Creative Development & Production

    WHAT WE THINK

    Drones Over Jersey

    While there’s plenty going on in the world to opine on—the fall of the Assad regime, the assassination of UnitedHealthcare executive Brian Thompson, South Korea’s President declaring Martial Law—perhaps the most perplexing issue plaguing our screens is the ongoing...

    Forbes: Anti-Predictions For Healthcare In 2025: What Won’t Change, And A Case For Optimism

    Pumpkin spice lattes have given way to turkey and stuffing, which in turn has given way to ugly sweaters and pop star Christmas albums and specials. For working professionals, it’s a time for prognostications about what might change in their industry in the new year....
    Headshot of Lisa Gordon-Miller

    Reviving the Fourth Estate—The Promising Future of Journalism in a Digital Age

    Many argue that the future of journalism is bleak, but I contend that it has never been more promising, driven by its resilience, the coexistence of traditional and digital media, the resurgence of local media, the return of advertising, and the impact of diversity on...

    The 2024 U.S. Presidential Election: The Trump Administration & A Republican Congress

    With Donald Trump winning his second term, Republicans securing a majority in the Senate and on their way to securing a majority in the House of Representatives, corporations and investors are assessing expected policy shifts.

    The Wall Street Journal: At Boeing and Starbucks, Different Problems but Similar CEO Messages

    Boeing’s new boss wants to return the manufacturer to its engineering roots. Starbucks’s new chief executive says the chain must embrace its own origins as a coffeehouse. Both executives are aiming to solve a tricky problem: how best to revive a flagging company? The...

    Sloane & Company Welcomes Sean Groman as Senior Vice President

    Sloane & Company is pleased to announce the appointment of Sean Groman as Senior Vice President. With a robust background spanning two decades in media and communications, Groman will lead and manage corporate communications and media relations centric clients across Sloane and multi-agency clients of Stagwell Global.

    Sloane & Company Expands its Healthcare Practice with the Appointment of Managing Director Leslie Wheeler

    Clients will benefit from her 25 years of experience in pharmaceutical, biotechnology, health technology, and consumer science communications New York, Oct. 15, 2024 – Sloane & Company, a strategic communications firm at the intersection of valuation and...

    The 2024 U.S. Election: Implications for M&A, Regulatory Environment, and Corporate Strategy

    With only 32 days until Election Day, the uncertainty surrounding the U.S. political landscape seems ever evolving. Developments such as the recent Presidential and VP debates have offered clues as to what businesses can expect from both campaigns, but one thing is clear – companies must be prepared to navigate potential reputational risks and risks to business around the issues that are at the forefront of this year’s election cycle.

    DigitalHealthWire: Sync Fast and Solve Things

    Sloane & Company Co-CEO Darren Brandt was featured in a DigitalHealthWire newsletter where he said: "Healthcare fundraises are great fodder for media coverage, but just as the industry is working to push providers for more substance like value-based care, we...

    Lessons in Activism Defense: The Best Offense is a Good Defense 

    Nobody is bulletproof from an activist campaign, and as we’ve seen throughout 2024, activist investors continue to get creative in how they target companies and with what tactics. But like the old expression says, when it comes to activism, the best offense is a good...

    Contact Us

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    Email

    Info@SloanePR.com