Sports Business: Preparing a Premier Car Racing League for Crises
Our crisis preparedness framework became a cornerstone for confident, coordinated responses at one of the world’s most anticipated sporting events.
By the Numbers
What was the challenge?
The stakes have never been higher for sporting events, where the pace of news and the expectations of transparency demand flawless crisis management.
What was the solution?
Our team tackled this challenge by conducting extensive scenario analysis and developing a robust crisis preparedness plan. The approach was holistic, integrating both operational and communications collateral for stakeholders ranging from policymakers and media to internal teams and the investment community.
Partnering with leading consultants in national security, intelligence, and crisis management, we orchestrated intensive tabletop exercises tailored for the premier racing league team. These exercises simulated four key crisis scenarios, engaging a wide range of participants, including external and internal communications, marketing, investor relations, social media, and both physical and cyber security experts. Each session was designed to strengthen the team’s muscle memory in crisis response, identify decision-makers, and build cross-functional confidence.
Our facilitation ensured that every playbook was more than a document; it became a living framework. We provided real-time feedback, drafted minute-by-minute action timelines, and developed bespoke communication templates for various scenarios. Stakeholder mapping was meticulously carried out so every participant understood who needed to be informed, when, and by whom, ensuring alignment across all channels before a crisis could ever materialize.
What were the results?
In advance of the event, our team led an on-site crisis tabletop exercise with key members of the premier racing league and trusted outside consultants. Our formal analysis of key takeaways and actionable recommendations was delivered alongside an updated crisis playbook, which proved critical as the organization navigated unexpected challenges during the event. This work ensured that crisis response remains a core competency—ready for today’s headlines and tomorrow’s unexpected turns.
