Sloane's Ariel Kouvaras on GEO, SEO, and AI Discoverability for Financial Advisors

Sloane’s Senior Managing Director and Head of AI Integration Ariel Kouvaras spoke to InvestmentNews about how advisors should be thinking about SEO, GEO and AI discoverability.

Ariel Kouvaras

August 26, 2025

Advisors who embrace these strategies will increase their visibility in both human and AI-driven searches.

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According to Ariel, “SEO helps a company appear higher on a search engine but still relies on a human click. GEO, however, feeds the information right to the searcher. Content that’s well-researched, authoritative and formatted in a way to let AI process the information will help advisors appear in generated summaries. Content will also shift over time. We will see increased use of bullet points, headers, and grouping of information – because that’s how AI likes to read and such structures support better accuracy of information.”

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