The Importance of Earned Media & GEO

The rules of online discovery have shifted. Now, more than ever, earned media is key to brand discovery and reputation.

John Hartz

June 11, 2026

SEO

If your brand isn't visible in AI discovery, how will your audience find you?

John Hartz joined Deirdre Breakenridge and Martin Waxman on the DM Show, exploring how media, and attention, has changed. Their candid conversation covered the power of third-party validation and Generative Engine Optimization (GEO) -- must-have tools for brands aiming to elevate awareness, sharpen positioning, and protect reputations.

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Click here to view the full conversation.

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