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The Sloane Blog

Should brands be on TikTok or X? Ask Gen Z

Should brands be on TikTok or X? Ask Gen Z

Younger employees must use their digital native instincts to help clients navigate the tumultuous world of social media, says Sloane & Company’s Jake Cohen. Just a few years ago, social media was a matter of course for any client. I saw few reasons not to engage...

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Managing Crises Like World Cup Goalkeepers

Managing Crises Like World Cup Goalkeepers

Every two years, the world collectively stops what it’s doing to watch some of the best athletes represent their country in the Women’s and Men’s World Cup soccer tournaments. As a former—and impressively average—college soccer player, I love witnessing this sport’s...

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Out of Crisis Comes Opportunity

Out of Crisis Comes Opportunity

As we turn the page on 2020 and open a fresh chapter in 2021 with President Biden, a new Administration and a new Congress, it’s important that companies take a close look at what has worked—and not worked—when it comes to the crises and issues of the past year. And...

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#HEALTHYATHOME: Working From Home When It Matters Most

#HEALTHYATHOME: Working From Home When It Matters Most

We’re about two months into the mass remote work grand experiment. Due to social distancing and the need to “flatten the curve”, many of us find ourselves spending more time indoors and physically engaging with fewer people than we ever have. While there is hope on...

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