Crypto: Building Brand Awareness in a Watershed Year for Stablecoins
Through a strategic and sustained PR program, the digital assets startup transformed from having no media presence to becoming a recognized voice in the stablecoin space.
By the Numbers
What was the challenge?
2025 was a watershed year for stablecoins with the passage of the GENIUS Act, which accelerated adoption but also triggered a surge of startups competing for early market share. The startup needed to differentiate itself as an early entrant, establish thought leadership in a crowded, high-stakes environment, and secure visibility for its strategic fundraise.
What was Sloane’s approach?
To meet these challenges, Sloane deployed a comprehensive PR and communications strategy:
-Narrative Development: Positioned Bastion as a category leader leveraging regulatory momentum.
-Media Relations: Targeted top-tier financial, technology, and crypto outlets for feature stories and interviews.
-Thought Leadership: Secured speaking opportunities, op-eds, and Q&As for executives to amplify awareness and expertise.
-Fundraise Visibility: Activated coverage around the startup’s strategic round backed by marquee investors (Coinbase Ventures, a16z, Sony Innovation Fund).
-Content Amplification: Extended media wins through executive social channels and owned content.
What were the results?
Through a strategic and sustained PR program, the digital assets startup transformed from having no media presence to becoming a recognized voice in the stablecoin space. Sloane secured widespread coverage in leading financial and technology outlets, elevating the startups’ credibility and visibility among key audiences. Executive thought leadership was amplified through interviews, bylines, and speaking opportunities, positioning the leadership team as trusted experts on digital payments and regulatory developments. The fundraise announcement served as a pivotal moment, reinforcing its strength and growth trajectory while differentiating the brand in a crowded market.
