Targeting a Top Tier Audience for an Inaugural Business Forum in New York
Sloane designed and executed a focused three-month paid digital campaign to generate awareness and drive registrations among a highly qualified audience for the NY forum.
By the Numbers
What was the challenge?
A leading international Chamber of Commerce was planning a high profile and selective business forum in New York in the busy month of November. It wanted to ensure it would attract the right audience of business decision makers, tech founders, high net worth investors and advisers to meet with the leading delegation from their country.
Sloane designed and executed a focused three-month paid digital campaign to generate awareness and drive registrations among a highly qualified audience for the NY forum.
What was the approach?
To achieve this, the campaign focused on a multi-channel approach—including targeted social media advertising, display placements, and video — to reach select individuals most relevant and likely to engage with the event’s content and value proposition.
Throughout the campaign, messaging emphasized the forum’s relevance, expert speakers, and actionable insights. It built familiarity and interest among priority audiences.
Precision targeting strategies, such as interest and behavior-based segments, employer-based info, and custom-built offline universes, ensured impressions were delivered to users with demonstrated alignment to the forum’s themes.
As the campaign progressed, optimization focused on improving cost efficiency and maximizing qualified registrations. Creative and audience refinements—supported by performance data—helped boost engagement rates, strengthen conversion behavior, and ensure that budget was allocated toward the highest-performing channels and segments.
What were the results?
The campaign reached more than 360,000 unique individuals and generated over 2,000 qualified leads and secured 275 registered attendees, surpassing the targets of the campaign.
