Renewable Energy: Elevating a Leader in Nuclear Energy
By taking an integrated approach to supporting these efforts, we were able to amplify the energy company’s story at a critical moment for U.S. energy security and nuclear innovation.
By the Numbers
What was the challenge?
Amid an evolving global energy landscape, this energy company stood at a pivotal crossroads—restarting U.S.-owned, U.S.-technology uranium enrichment for the first time in over 70 years. Sitting at the complex intersection of regulatory, industry, and government interests, the company faced a unique communications challenge: how to raise its profile and shape the national conversation on nuclear fuel while demonstrating its value to the financial market and government stakeholders.
What was Sloane’s solution?
To meet this moment, Sloane seamlessly integrated investor relations and corporate communications, working as one cross-functional team alongside its leadership. This collaborative approach enabled the company to:
-Navigate Congressional sanctions on Russian nuclear fuel imports
-Position itself as a leader not only in business, but in solving critical energy and national security issues for the United States
-Leverage both earned and paid media to increase share-of-voice across energy, financial, and policy circles
Sloane’s IR team went beyond traditional playbooks, expanding the universe of both sell-side analysts and buy-side targets, and engaging with banking and coverage teams to create multiple high-value touchpoints.
On the PR and social front, the CEO was positioned as a thought leader and industry leader, creating media “moments” around pivotal milestones that captured both industry and national attention and highlighted its unique role in the U.S. energy future.
What were the results?
Sloane secured sell-side analyst introductions, new conference invitations, and investor-focused podcast appearance. Earned media placements in The New York Times, Financial Times, Barron’s, Bloomberg, The Washington Post, Reuters, CNBC, Fox News, 60 Minutes, The Hill, E&E News, POLITICO, and Canary Media, and increased social media presence, amplifying business objectives and expanding control over the U.S. nuclear fuel narrative.
