Private Equity: Media Relationships & Brand-Building
Sloane’s tailored media strategy amplified our voice across the industry, allowing us to lead the conversation on major investments and demonstrate our value to stakeholders in real time.
By the Numbers
What was the challenge?
In today's crowded and rapidly evolving investment environment, it’s essential for firms to distinguish themselves. A leading technology private equity firm sought to elevate its media profile and reinforce its reputation as an innovator in strategic investments and divestitures. The objective: build lasting brand awareness and differentiate its approach from others vying for attention in the marketplace.
What was our approach?
Sloane took a back-to-basics approach, crafting a best-in-class media relations program for the firm's founder and top partners. The program introduced the firm’s mission and key initiatives to influential reporters at top outlets—including CNBC, The Wall Street Journal, Bloomberg, Financial Times, Axios, Insider, and Reuters—as well as prominent private equity publications. Both on-background and on-the-record conversations helped foster authentic, long-term relationships with the media, positioning the firm as a go-to source for industry insights.
What were the results?
The Sloane team focused on creating a steady cadence of coverage for the firm across leading business and private equity outlets. All significant deals were amplified, ensuring that the firm’s wins received recognition in high-visibility media. A notable milestone was securing an exclusive with The Wall Street Journal’s Private Equity Bureau.
To further support transactions, Sloane managed external communications and inbound inquiries, collaborating closely with leadership at acquired companies to reassure employees of the firm’s investment and long-term commitment to growth.
A new social media strategy was simultaneously developed to strengthen the firm’s LinkedIn presence, regularly featuring positive news, deal announcements, and media highlights to keep all stakeholders informed and engaged.
The team proactively mitigated reputational risk by engaging continuously with the media, conducting preventive outreach, and promptly correcting reporting inaccuracies before they could gain traction.
