FinTech: Strengthening Brand Awareness through Integrated Communications
Our integrated communications strategy redefined how banks and capital markets industry leaders perceived the brand. Visibility and engagement have soared, and the results speak for themselves.
By the Numbers
What was the challenge?
In the rapidly evolving and crowded fintech landscape, standing out required an integrated communications campaign that positioned the firm as a smart, experienced, and well-established growth company.
What was Sloane’s solution?
Partnering with Sloane, the firm embraced a comprehensive plan to amplify visibility for business updates, milestones, and mission-driven communications. This approach unified corporate announcements, CEO messaging, and thought leadership across owned and earned channels.
The campaign’s backbone included:
-End-to-end management of media relations, executive thought leadership, and corporate communications outputs—from bylines and blogs to high-profile industry events
-Content design, drafting, and management spanning the company and CEO’s websites, LinkedIn presence, and paid search campaigns
-Active pursuit of prestigious award opportunities and event participation—keynotes, panels, and fireside chats—to build industry reputation
-Execution of a cross-platform social and visual media strategy to ensure a seamless, unified brand identity
What were the results?
The FinTech company saw transformative results. Brand recognition and resonance surged among investors and industry leaders fueled by major broadcast and print wins in outlets like the Wall Street Journal, CNBC, Fast Company, Axios, and others. Multiple award wins—including Fast Company’s Most Innovative Companies and CNBC World’s Top Fintech Companies—cemented the company’s reputation as an industry frontrunner.
