Asset Management: Building a Balanced Thought Leadership Platform
At a time when the demand for authentic thought leadership is at an all-time high, a large asset manager sought to shape a nuanced, multifaceted executive position program for its CEO.
By the Numbers
How did Sloane influence the CEO’s public profile as a strategic communications firm?
We designed a sophisticated, strategic communications strategy that transcended table stakes thought leadership, positioning the CEO as a dynamic voice able to address industry priorities, tackle hot-button issues, and interpret the impact of ongoing global events on markets and the broader economy.
Emphasis was placed on the value of mentorship within asset management and devising new methods to build trust with employees and stakeholders—critical themes given today’s shifting workforce expectations.
To ensure media readiness and sustained presence, the Sloane team prioritized executive coaching, tailored talking points, and continuous research. This groundwork built the CEO’s confidence and authenticity in front of the camera, readying her for myriad opportunities—from broadcast interviews and podcast features to industry awards and expert panels.
What were the results?
The campaign managed media relations and submissions across a broad spectrum, securing placements in premier outlets and at prestigious conferences. This balanced approach, rooted in the CEO’s strengths and comfort in media settings, delivered robust coverage that elevated the firm’s profile, showcasing its ongoing commitment to performance and innovation.
