Renewables: Driving Brand Awareness with an Omnichannel Paid Strategy
The omnichannel paid strategy dramatically elevated visibility and raised the company’s profile among key targets and potential investors.
By the Numbers
What were we trying to solve?
A specialist investment manager exclusively focused on the infrastructure needed for the energy transition waned to build broad awareness and reach potential investors with its powerful message.
How did we build awareness among this key audience?
Sloane designed and implemented an ambitious omnichannel strategy tailored to today’s digital-first environment.
Paid campaigns were launched across high-impact industry trade outlets and LinkedIn, optimizing both reach and engagement. These efforts were complemented by direct email campaigns that connected with more than 230,000 key external stakeholders—ensuring our messages landed with the audiences that matter most.
What were the results?
We captured the attention of hard-to-reach targets and dramatically broadened awareness of the firm’s value proposition and leadership as a specialist investment manager focused exclusively on the infrastructure needed to drive the energy transition. Overall, the omnichannel efforts promoted the firm’s achievements and expertise to an audience of over 500,000, strengthening its position as a leading name in sustainable investment.
