Sports Business and Broadcast Media Company: Influencer Campaign Sparks Key Deal Progress

What was the situation?

When one party refused to negotiate in good faith, a leading broadcast media company needed a new way to shape public opinion and drive support for its cause. Launching a network without a promised carriage deal from a major distributor left many fans frustrated—paying for a channel they couldn’t access and voicing negativity toward the company.

What was Sloane’s solution?

By analyzing local communication channels, Sloane identified an opportunity to reach the most affected audiences through trusted community influencers. These individuals, with their credibility and deep ties, became the backbone of an authentic influencer strategy.

Over a six-week period, the broadcast media company partnered with five influencers to share targeted content across Instagram, TikTok, and Facebook, generating 100,000 engagements and close to 1 million views. All this was achieved with a streamlined budget.

What were the results?

The social buzz ignited by the campaign led to dozens of supportive comments, both backing the broadcast media company and placing public pressure on the distributor. Within days, the public momentum brought both parties back to the negotiating table. By the end of the campaign, discussions had advanced significantly, with an imminent deal on the table—thanks, in part, to the timely and targeted influencer activation.

This case shows how, in today’s rapidly evolving media landscape, influencer partnerships can provide a powerful lever for resolving business impasses and galvanizing community support.

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